Overview

Welcome to Optimizations — Cover Genius’s platform for turning customer behaviour into confident decisions.

This guide will help you understand how Optimizations works, how to read Explorations and Experiments results in your Portal, and how to make confident, data-backed decisions.

What is Optimizations?

Optimizations brings together two complementary workflows: Explorations - designed for discovery, and Experiments - designed for validation.

Together, Explorations and Experiments give you a clear path from question to confident action, improving the performance of your Cover Genius protection products.

To access Optimisations, log in to your Portal. You'll find Optimisations in the left-hand sidebar of your Portal. Expand it to access the Overview, Explorations, and Experiments pages.

Haven't created an account yet? Contact your Cover Genius Partner Growth Manager (PGM).

Explorations and Experiments: what's the difference?

Explorations and Experiments serve different purposes and are typically used in sequence.

Section	What it does	When to use it
Explorations	Explorations uncover behavioural patterns by putting real variants in front of real customers — price changes, product benefits, or entirely new products — with traffic distributed equally across each variant. The goal isn’t to find a winning variant.	Use at the start of an optimization cycle to identify which directions are worth pursuing.
Experiments	Experiments put one promising variant through a controlled test (commonly known as an A/B test) against your current product configuration. It produces a statistically grounded result (winning variant) to confirm the improvement is real before you commit to it.	Use after an Exploration has surfaced a promising direction, to validate that specific change.

Explorations are the map. Experiments are the route. Use Explorations to orient yourself, then use Experiments to confirm the path.