> For the complete documentation index, see [llms.txt](https://partner-docs.covergenius.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://partner-docs.covergenius.com/optimisations/glossary.md). # Glossary ## Concepts and terminology | Term | Definition | | -------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Base price (Control) | The unchanged base price in an Exploration. Serves as the baseline for all variant comparisons. | | Bayesian probability | The statistical method used to calculate Chance to beat control. Asks 'how likely is this variant to be genuinely better?' rather than relying on p-values. | | Chance to beat control (P(beat)) | The Bayesian probability that a variant outperforms the control. Winning ≥ 95%, Losing ≤ 5%, Inconclusive between 5% and 95%. | | Control | The current, unchanged product experience. Acts as the baseline for all comparisons. | | Dimension Analysis | A breakdown of Exploration or Experiment results by user segment (e.g. region or device type). | | Duration | How long an Exploration or Experiment has been running. | | Experiment | A randomised controlled A/B test used to validate whether a specific product change genuinely outperforms the control. | | Exploration | A multi-variant price discovery test that distributes traffic across a range of price points to identify patterns and opportunities. | | Inconclusive | A variant with a Chance to beat control between 5% and 95%. More data is needed before a decision can be made. | | Leading variant | The variant currently showing the best performance relative to the control. | | Losing | A variant with ≤ 5% Chance to beat control. | | Optimisations | The Partner Portal section that contains Explorations and Experiments. | | Primary metric | The key measure of success (typically GWP per order). Experiments are anchored to this metric. | | Projected uplift | Estimated monthly business impact of shipping the winning variant, calculated from the variant's lift and current traffic volume. Directional guidance only. | | Range | In Explorations, the spread of price variants being tested relative to the base price (e.g. -20% to +20%). | | Related Experiments | Experiments derived from an Exploration. Shown in the Exploration detailed view. | | Sample | The number of unique users enrolled in an Experiment. | | Scheduled | An Exploration or Experiment that is configured but has not yet started collecting data. | | subject\_id | The partner-supplied identifier in the XCover API request used to assign users consistently to experiment variants. | | Traffic % | In Explorations, the share of enrolled users assigned to a given price variant. | | Uplift range | The 95% Bayesian credible interval for the relative improvement or decline of a variant. A range that doesn't cross zero indicates a clear directional effect. | | Variant | A modified version of the product being tested. In Explorations, variants are price adjustments relative to the base price. In Experiments, variants are specific product configurations. | | Winning | A variant with ≥ 95% Chance to beat control. | ## Metrics | Metric | Definition | | --------------------------- | -------------------------------------------------------------------------------------------------------- | | Avg. protection price | The average price paid by the customer for a protection quote package. | | Core order conversion | The percentage of visitors who successfully completed a primary order. | | Gross Written Premium (GWP) | The total gross sales value of all protection products sold. | | GWP % of order | The total value of protection products sold expressed as a percentage of total order value. | | GWP per order | The average protection premium generated for each of your successful orders. | | GWP per visit | The average protection product sales value generated for every unique visitor session. | | Premium vs. order ratio | The cost of protection expressed as a percentage of the item's price (e.g. 10% of the flight cost). | | Protection attach rate | The percentage of successful partner orders that included protection. | | Protection conversion | The percentage of protection quote packages that resulted in confirmed purchases. | | Total bookings sold | The total number of quote packages purchased by your customers. | | Total order value | The total sales value of your products for customers who also completed a purchase in the checkout flow. | | Total quotes displayed | The total number of distinct protection quote packages generated. | | Unique visits | The total number of unique quote packages exposed to the experiment variants. | --- # Agent Instructions This documentation is published with GitBook. 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